We worked with the interior design practice Inuti, founded by interior architect Rebecca Pitt, to create a complete branding package that would work for an international audience. Originally from Australia and now resides in Stockholm, Sweden, Rebecka works with an international approach to design characterized by Scandinavian attention to detail, quality, and materiality. The Swedish word "Inuti" translates to inside, and it was the base for exploring arches to create a feeling of "Looking inside." The round shapes of the logotype meet sharp edges to create a spacious mood aligned with Rebecca's creative flare and keen technical abilities. From the archway derives a set of abstract shapes and patterns, that together with a feminine and sober color scheme and an elegant serif font connects the identity.